Email Delivery and SPAM

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How do I track overall deliverability, email engagement (clicks, opens, etc.), and spam?
How do I track the number of emails opened, and links clicked?
How do I get a list of all contacts that marked my email as spam or unsubscribed?
How do I see if a certain contact opened an email?

How do I track overall deliverability, email engagement, and spam?

Navigating to the report:

• The Email Deliverability report is found under both the admin and leads tab - Administrators will see all email stats, while users will see stats of emails they have sent. The image below shows where the feature can be found.

   

• Once you open the report, you're able to select a date range. This date range reflects when the email was sent. The report will display the following:
  • Deliver rate
  • Open rate
  • Click rate
  • Unsubscribe rate
  • Marked as Spam rate

Opening the report details:

• To view specific details, click any statistic to open a list of leads. For example, if you click the number above "Open," you'll see a list of all opened emails. If you click the top link "# messages were sent with # successful deliveries," all emails sent in that date range will be displayed.

• To view the email that was sent, click the magnifying glass icon to the left of the details.
• To narrow down the list by a specific subject, click the magnifying glass icon next to the subject.
• To narrow down the list by a specific type of email, use the checkboxes to hide/show types of emails.
  
• To export the report, click the Excel icon on the top right of the list.

How do I get a list of all contacts that marked my email as spam or unsubscribed?

1. Navigate to Leads > My Email Deliverability if you want to check email that you sent. If you wanted to check for the entire account head to Administration > Email Deliverability
2. To view a list of leads for a section, click on that section. For example, if you click on the "1 Opened" below, you will see the one person who opened the email.